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Twitter Chat: Twitter for Startups - Transcript & Summary

Twitter Chat: Twitter for Startups - Transcript & Summary featured image

Thanks to all who participated in the ManageFlitter #SocialROI Twitter Chat on Tuesday, 3rd July 2018.

Madalyn Sklar hosted a Twitter Chat with Mordecai Holtz around the topic of “Twitter for Startups”.

Details of our next Twitter Chat:

Topic: TBA
Guest: Dhariana Lozano
Date & Time: Tuesday, 10th July 2018, 5.00pm EST
Channel: #SocialROI Chat

Click here for more information about our Twitter Chats.

Below is a curated version of the Twitter Chat with Mordecai Holtz.

From the CEO Question:

  1. Even a great product can fail if the marketing is poor. How does Twitter give startups a competitive advantage?

Guest Questions:

  1. Even a great product can fail if the marketing is poor. How does Twitter give startups a competitive advantage?
  2. What type of audience do early startups typically aim to reach? Are these people on Twitter?
  3. How can Twitter be used to monitor industry trends? Why is this useful for startups?
  4. Why are Twitter's search options beneficial to startups?
  5. What hacks do you have for startups wanting to stay up to date with the ideas and thoughts of industry leaders on Twitter?
  6. How can startups effectively integrate re-tweets into their strategy?
  7. Can you provide some examples of how Twitter can be used to connect with otherwise unreachable people?
From the CEO Question:

Q for @Ke_Ga: In the early days of ManageFlitter, how did you use Twitter to promote the product? #SocialROI pic.twitter.com/RFfhayeKpu
— ManageFlitter (@ManageFlitter) July 3, 2018

CEO Answers

Aa) I think what is a more interesting story is how Twitter amplified @ManageFlitter ’s word of mouth in the early days. #SocialROI https://t.co/7zGqmJzOD6
— Kevin Garber (@Ke_Ga) July 3, 2018

Ab) Customers would (and still do) share their love for our product on Twitter and sometimes linked to their YouTube walkthroughs and blog articles about our product in their tweets. #SocialROI https://t.co/7zGqmJRpuE
— Kevin Garber (@Ke_Ga) July 3, 2018

Ac) Free marketing with social proof is what every company dreams of. #SocialROI https://t.co/7zGqmJRpuE
— Kevin Garber (@Ke_Ga) July 3, 2018

Ad) This is the remarkable power of Social Media. Word of mouth about your product or service (for better or worse) - can quickly can momentum - and free credible marketing (or criticism) can quickly reach a large audience. #SocialROI https://t.co/7zGqmJRpuE
— Kevin Garber (@Ke_Ga) July 3, 2018

Ae) Twitter & Social Media helps bring alive the truism “The best form of marketing is a great product.” Marketing budgets & an average product will only take you so far. #SocialROI https://t.co/7zGqmJRpuE
— Kevin Garber (@Ke_Ga) July 3, 2018

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Guest Questions:

Q1: Even a great product can fail if the marketing is poor. How does Twitter give startups a competitive advantage? #SocialROI pic.twitter.com/8WRjA2LfHD
— ManageFlitter (@ManageFlitter) July 3, 2018

Guest Answers

a1: It’s free. It’s simple, searchable. It’s real time. It’s an excellent source of content, It breaks down the initial barriers of networking. #socialroi
— Mordecai Holtz (@mordecaiholtz) July 3, 2018

a1a: Twitter allows a startup to Analyze Competitors’ Tweets, learn/interact with/ copy their audience, understand industry trends & content #SocialROI
— Mordecai Holtz (@mordecaiholtz) July 3, 2018

a1b: Set up a search for your competitor’s handle. learn what people are saying. access to their activity on Other Social Networks #SocialROI
— Mordecai Holtz (@mordecaiholtz) July 3, 2018

Other Answers

A1.

  • I love the real time nature of Twitter

  • You can follow anyone on Twitter, look at their content, lists, moments => it is a very public platform that can tell a lot about a company

  • Twitter is almost like a company's PR page or website#socialroi https://t.co/c8VA6Q8vH6

— Ai Addyson-Zhang, Ph.D Digital Learning Evangelist (@aiaddysonzhang) July 3, 2018

A1b.

  • I love Twitter because of hashtags, especially when attending conferences.

  • Hashtags are SO powerful at making & deepening connections#socialroi

— Ai Addyson-Zhang, Ph.D Digital Learning Evangelist (@aiaddysonzhang) July 3, 2018

A1. My favorite thing ALWAYS about Twitter is that the barrier to connection is so low; you can just reach right out and talk to nearly whomever you wish! The algorithm also blocks less content. Plus it's easy to see what people are talking about & join in if relevant. #SocialROI https://t.co/CBSaxrxSTd
— Christine Gritmon#INBOUND18 speaker (@cgritmon) July 3, 2018

A1b. Oh - also, the fact that you can specifically advertise to other accounts' followings is pretty kickass. ;) #SocialROI https://t.co/ES9AEy4n3w
— Christine Gritmon#INBOUND18 speaker (@cgritmon) July 3, 2018

A1 Marketing budgets are usually tight for start ups. Twitter gives start up the opportunity to strategically get the word out about their product/service for free. #SocialROI
— Lucille Fisher Kindness, Compassion, & Marketing (@sageandsavvy) July 3, 2018

A1. Twitter is the voice of Social Media! You can be on any conversation of your industry or you can start the conversation!
You can reach your industry leaders, and your target audience
You can jump in conversations where your product is the solution for the problem! #SocialROI
— Angie Perez B (@Angie9z) July 3, 2018

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Q2: What type of audience do early startups typically aim to reach? Are these people on Twitter? #SocialROI pic.twitter.com/cwMmY5uyzI
— ManageFlitter (@ManageFlitter) July 3, 2018

Guest Answers

a2: Social is the ultimate ice breaker. Startups want/ need a consumer base, network of thought leaders, and access to potential investors. All on Twitter. #SocialROI
— Mordecai Holtz (@mordecaiholtz) July 3, 2018

a2a: many investors/ thought leaders will check startups social proof before interacting. #SocialROI
— Mordecai Holtz (@mordecaiholtz) July 3, 2018

Other Answers

A2 Early adopters are the must teach and yes they are typically in Twitter. #SocialROI
— Gene Petrov // Leadership & Marketing Consulting (@GenePetrovLMC) July 3, 2018

A2 Investors and early adopters of the latest products are two big audiences for startups. Both can be found on Twitter. #socialroi
— Lucille Fisher Kindness, Compassion, & Marketing (@sageandsavvy) July 3, 2018

A2. The audience depends entirely on the startup. Perhaps they are on Twitter, perhaps they aren't. It is important for any company to figure out which platforms their audiences are - and aren't - on. #SocialROI https://t.co/GD3fMO2LMA
— Christine Gritmon #INBOUND18 speaker (@cgritmon) July 3, 2018

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Q3: How can Twitter be used to monitor industry trends? Why is this useful for startups? #SocialROI pic.twitter.com/ChyjRgKvi4
— ManageFlitter (@ManageFlitter) July 3, 2018

Guest Answers

a3: set up Lists for monitoring conversations —> startups understand sentiment, target audience & pressure points. #socialroi
— Mordecai Holtz (@mordecaiholtz) July 3, 2018

a3a: Sync trends w/ the latest buzz propels campaigns to new heights #SocialROI
— Mordecai Holtz (@mordecaiholtz) July 3, 2018

a3b: curate meticulously so that startup is interacting in a way that helps to learn, grow & reach goals #SocialROI
— Mordecai Holtz (@mordecaiholtz) July 3, 2018

Other Answers

A3

  • Use TweetDeck or other tools to create columns for relevant hashtags, thought leaders, & topics => monitor content daily

  • Startups have to be keen on industry trends & changes #socialroi https://t.co/yDElTOx4BB

— Ai Addyson-Zhang, Ph.D Digital Learning Evangelist (@aiaddysonzhang) July 3, 2018

A3: As I have learned from @MadalynSklar by using lists and making them private, you can track by industry, competition, and thought leaders without showing your cards. Critical for a startup so their ideas don't get compromised. #SocialROI https://t.co/jbmVAFZrSY
— Jim Fuhs of Fuhsion Marketing #SoMe trainer (@FuhsionMktg) July 3, 2018

A3
You're trying to solve a problem right?
So, industry trends and development will help you define & niche and personalize your "solution" and through feedback align this back to your development.#SocialROI https://t.co/NvKLjJ8VF3
— Zala Bricelj (@ZalkaB) July 3, 2018

A3: Use the search tool to search keywords that are associated with your industry to see what topics are trending and capturing your target audience’s attention. #SocialROI
— Maria Marchewka (@_MariaMarchewka) July 3, 2018

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Q4: Why are Twitter's search options beneficial to startups? #SocialROI pic.twitter.com/E4K1xZYMAG
— ManageFlitter (@ManageFlitter) July 3, 2018

Guest Answers

a4: Startup marketing is a science. startup can conduct competitive analysis, find topics w/i industry, & join in real-time conversations with a global, targeted audience. #SocialROI
— Mordecai Holtz (@mordecaiholtz) July 3, 2018

Other Answers

A4: You don't have to pay big data to do research on topics, competitors, or your target audience - you just need to LISTEN. #SocialROI https://t.co/D9KsR2hOg2
— Christine Gritmon #INBOUND18 speaker (@cgritmon) July 3, 2018

A4: Twitter Search options, especially the advanced features allow you to find anything that has been in the Twitter Sphere, which can help a startup keep track of issues and trends #SocialROI https://t.co/oAy9RiKnJ4
— Jim Fuhs of Fuhsion Marketing #SoMe trainer (@FuhsionMktg) July 3, 2018

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Q5: What hacks do you have for startups wanting to stay up to date with the ideas and thoughts of industry leaders on Twitter? #SocialROI pic.twitter.com/C9NaXEm28S
— ManageFlitter (@ManageFlitter) July 3, 2018

Guest Answers

a5: Create lists to aggregate their content. Create a plan of action like sales sheets. Be deliberate. Active interaction + automation. #SocialROI
— Mordecai Holtz (@mordecaiholtz) July 3, 2018

a5a: Tweak and optimize content w/ diff headlines and images #SocialROI
— Mordecai Holtz (@mordecaiholtz) July 3, 2018

a5b: use weekends as optimal time for reaching/interacting with people --> feature them as thought leaders in content #SocialROI
— Mordecai Holtz (@mordecaiholtz) July 3, 2018

Other Answers

A5. Everybody's saying it: LISTS!!! Lists, lists, lists. For real. Lists. #SocialROI https://t.co/9glZAeLNfm

— Christine Gritmon #INBOUND18 speaker (@cgritmon) July 3, 2018

A5: be present on social media! That’s where the attention is. It’s a treasure trove of data. #SocialROI
— Maria Marchewka (@_MariaMarchewka) July 3, 2018

A5
Lists

Saved Searches
Event #
Keywords
Advanced Search#SocialROI https://t.co/lCQBIYrFRb
— Zala Bricelj (@ZalkaB) July 3, 2018

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Q6: How can startups effectively integrate re-tweets into their strategy? #SocialROI pic.twitter.com/TgU8urwzma
— ManageFlitter (@ManageFlitter) July 3, 2018

Guest Answers

RT’s allow startup to share relevant content w/ comment to add value. #SocialROI
— Mordecai Holtz (@mordecaiholtz) July 3, 2018

a6a: share the content from a target list of ppl and share it from startup page. don’t overdo it. #SocialROI
— Mordecai Holtz (@mordecaiholtz) July 3, 2018

Other Answers

A6. Know who you're re-tweeting (and ensure their account is aligned with your brand, otherwise you could be stepping into a serious PR gaffe).
Also? Retweet for a reason, for YOUR audience, not just to get into someone's mentions. #SocialROI https://t.co/RgAcbTKvAt

— Christine Gritmon #INBOUND18 speaker (@cgritmon) July 3, 2018

A6 Target influencers and retweet their content with value added tweets. Hopefully you get their attention. #SocialRoi
— Lucille Fisher Kindness, Compassion, & Marketing (@sageandsavvy) July 3, 2018

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Q7: Can you provide some examples of how Twitter can be used to connect with otherwise unreachable people? #SocialROI pic.twitter.com/ESBffonYaW
— ManageFlitter (@ManageFlitter) July 3, 2018

Guest Answers

a7: Create a list of top tier people. curates content and interacts regularly with the lists Incentivise their involvement. #SocialROI
— Mordecai Holtz (@mordecaiholtz) July 3, 2018

a7a: Bake a hashtag into traditional marketing efforts. use hashtags reverse engineer content strategy (like keywords) #SocialROI
— Mordecai Holtz (@mordecaiholtz) July 3, 2018

a7b: Long story short if you say something noticeable you can literally talk to CEOs, celebs, and the author of the last book you read. The magic is in the simplicity of interaction, not it the ease. #SocialROI
— Mordecai Holtz (@mordecaiholtz) July 3, 2018

Other Answers

A7. I've been retweeted by famous people a few times because I tagged them in my own contribution to something that was trending AND relevant to them, and they saw it and liked it. I've also Tweeted speakers at conferences who I then met (and may not have otherwise). #SocialROI https://t.co/pyHdZfxUCy

— Christine Gritmon #INBOUND18 speaker (@cgritmon) July 3, 2018

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We hope the above has provided some useful information.
Join our next #SocialROI Chat next week on
Tuesday, 10th July 2018, 5.00pm EST.

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